At Future of Health Benefits Inc., we are revolutionizing how health benefits are delivered to Canadians. In an industry where independent benefits consultants are becoming increasingly rare, we recognize the challenges employers and individuals face in navigating employee benefits. We leverage our unique industry perspective to provide expert guidance and advice to small and medium-sized businesses, aiding them in creating effective benefits programs for their employees - attracting, retaining, and rewarding talent.


Keith Malkin, Certified Employee Benefits Specialist (CEBS)

“Group Benefits are my passion!”

Originally a registered nurse, Keith has over 25 years of experience within the healthcare insurance and employee benefits industry. In 2020, he earned the Certified Employee Benefit Specialist (CEBS) designation from Dalhousie University, solidifying his comprehensive understanding of employee benefits.

Keith has created new group benefit modernization strategies for over 500 clients. His unique goal-driven perspective focuses on employee retention, creating benefit brand recognition, effective cost-containment measures, and years of experience in insurance technology and strategic plan design.

Experience Snapshot:

  • Future of Health Benefits Inc.  Founder, Current

  • BeniPlus Director, Benefit Strategy, Current

  • AGA Benefit Solutions Director, Business Development, 2022 - 2024

  • PPI Benefits Inc. Vice President Ontario and Western Canada, 2018 - 2022

  • PPI Advisory Director Living Benefits & Group Benefit Strategy, 2008 - 2018

  • Prior experience in individual and corporate benefits at Sun Life, Canada Life, and Manulife.